Privacy Statement

General Declaration

We understand that your trust in us is the most important asset of Web Igniter bvba (hereinafter referred to as "Web Igniter", "we" or "us"). Your privacy is therefore of utmost importance to us.

This Privacy Statement (hereinafter referred to as the "Privacy Statement") applies, among other things, to (i) our websites, ,, and any other variations (sub-domains) of these sites (hereinafter referred to as the "Website"), (ii) visits to our offices and (iii) all (commercial) relationships between Web Igniter and its customers, prospects and business partners

This Privacy Statement contains, among other things, information about the personal data that Web Igniter collects and how Web Igniter uses and processes such personal data.

Web Igniter wishes to emphasize that it strives at all times to act in accordance with (i) the Belgian Act of 8 December 1992 on the protection of privacy with regard to the processing of personal data (Privacy Act) (for as long as it is in force), (ii) the European Regulation of 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC and (iii) all (future) Belgian laws concerning the implementation of this Regulation.

Visiting the website, creating a demo account to use the WP Search Console demo or position tracking or creating SEO GuideS (the solutions marketed by Web Igniter), creating a commercial account to use Web Igniter's services, subscribing to the newsletter and/or a seminar, seminar or event, implies your express consent (through the provision of your personal data or "opt-in" to participate) to the Privacy Statement and therefore to the way we collect, use and process your personal data.

Please read this Privacy Statement in conjunction with Web Igniter's cookie policy.

Types of personal data

Web Igniter may collect and process the following personal data:

- Name
- First name
- Position
- Company (or home) address
- Billing address
- E-mail address
- Telephone number (landline/gsm)
- User name
- Password
- Company name

Information about your use of the website, platforms published by Web Igniter, (hereinafter referred to as the "Platform") (such as, but not limited to, IP address, browser type, operating system)

Mobile device login data, as well as geographic location data (if applicable)

Crawl data from sites you have added, search engine results position collections and SEO guides generated on your account are only accessible by you and the people you have authorised by managing your team on the platform.  Access is only possible through Web Igniter bvba's support service by sharing URLs on your own. After 6 months without active subscription, the collected data will be deleted (6 months data retention)

Your communication preference

All personal data freely provided to Web Igniter (e.g., correspondence data between you and Web Igniter).

Web Igniter also automatically collects anonymous information about your use of the Website and Web Igniter's services through the Platform.

For example, Web Igniter will automatically record which parts of the Website or Platform you visit, which web browser you use, and which website you were visiting when you received access to the Website.

We cannot identify you on the basis of this data, but it does allow Web Igniter to compile statistics about the use of the Website or Platform.

How personal data is collected

This personal data is collected in the case of or in the context of

- Requesting an offer
- Creating an account (demo)
- Working with Web Igniter
- Downloading the e-book
- Downloading the templates
- Visit the website
- Visit the Web Igniter offices
- Your use of Web Igniter's services, whether or not through the website, or the Platform, and/or whether or not through a mobile device
- Subscription to the newsletter and/or blog (whether or not via the website)
- Registration for a webinar, seminar and/or event
- Verification of your identity (e.g. when using customer service)
- Correspondence to and from Web Igniter
- Providing Web Igniter with ideas for improving the services or the Platform.
- The exchange of business cards
- The connection established between the Platform and social network platforms

The personal data collected by Web Igniter is therefore expressly and voluntarily provided by you.

Use of personal data

Web Igniter may use your personal data for the following purposes:

- Registering visitors when visiting Web Igniter's offices
- Creating and confirming the creation of an account (demo)
- Fulfilling the agreement with Web Igniter (including follow-up)
- The provision of Web Igniter's services whether or not via the Website, or Platform, and/or whether or not via a mobile device
- The provision of support/assistance (e.g., in the event of a problem)
- Sending targeted marketing notices and advertisements, updates and promotional offers based on your communication preference and, where applicable, with your explicit consent
- Sending invoices and collecting payments
- Optimising the quality, management and content of the website or Platform
- Creation of statistics
- The development of an offer
- Conducting studies, customer satisfaction surveys and other market research

Processing takes place for the following legal reasons, as applicable

You have given your consent to the processing of your personal data for one or more specific purposes

- Processing is necessary for the performance of the agreement with Web Igniter or in order to take action at your request before entering into an agreement
- Processing is necessary for compliance with a legal obligation to which Web Igniter is subject
- Processing is necessary to protect your vital interests or those of another natural person
- Processing is necessary for the performance of a task carried out in the public interest
- Processing is necessary for the purposes of the legitimate interests pursued by Web Igniter or a third party, except where the interests or fundamental rights and freedoms of the data subject override those interests, which require the protection of personal data (in particular if you are a child).

Disclosure of personal data to third parties

Web Igniter will never disclose your personal data to third parties, except as necessary for the provision of Web Igniter's services and their optimization (such as, but not limited to, maintenance work, payment processing, provision of services to Web Igniter (e.g., through outsourcing, database management).

In this regard, your personal data may be disclosed to payment service providers, software providers, cloud partners, data centres, external IT consultants, service providers.

If it is necessary for Web Igniter to disclose your personal data to third parties in this regard, the relevant third party will be required to use your personal data in accordance with this Privacy Statement.

Notwithstanding the foregoing, however, Web Igniter may disclose your personal data:

To the appropriate authorities (i) where Web Igniter is required to do so by law or in connection with legal proceedings or future legal proceedings and (ii) to secure and defend our rights;

When Web Igniter or substantially all of its assets are acquired by a third party, in which case your personal data - which Web Igniter has collected - will be one of the transferred assets;

For the purpose of detecting profiles similar to yours, except where you have expressly objected to this.

In all other cases, Web Igniter will not sell, rent or transfer your personal data to third parties, except where Web Igniter (i) has obtained your consent to do so and (ii) has entered into a data processing agreement with the third party, which contains the necessary safeguards regarding the confidentiality and privacy compliance of your personal data.

Storage of personal data

Except where a longer retention period is required or justified (i) by law or (ii) by compliance with another legal obligation, Web Igniter retains your personal data only for as long as is necessary to achieve and fulfil the purposes as described in the Privacy Statement, under the heading 'Use of Personal Data'.

Your privacy rights

In connection with the processing of your personal data, you have the following privacy rights:

- Right of access to personal data that Web Igniter may hold about you;
- Right to correct, complete or update your personal data;
- Right to have your personal data deleted ('right to be forgotten') (Web Igniter wishes to point out that in this context certain services will no longer be accessible and/or can no longer be provided if you delete or request the deletion of certain required personal data);
- Right to restrict the processing of your personal data;
- Right to the transferability of your personal data;
- Right to object / oppose the processing of your personal data.

If you wish to exercise your privacy rights as set out below, please contact or by post.

You can exercise these rights in principle free of charge. In addition, you can always update, change and/or check your personal data - which you were required to provide when you created your account (demo) - via your account.

If you no longer wish to receive newsletters or information about our services, you can unsubscribe at any time by clicking on the "unsubscribe" button at the bottom of any Web Igniter e-mail.

Protection of personal data

Web Igniter is committed to taking reasonable physical, technological and organizational precautions to prevent (i) unauthorized access to your personal data, and (ii) loss, misuse or alteration of your personal data.

Web Igniter will store all personal data it has collected in the cloud (with data centre(s) located in the EU).

Notwithstanding Web Igniter's security policy, controls and actions, an infallible level of security cannot be guaranteed. No method of transfer or transmission over the Internet or method of electronic storage is 100% secure, and Web Igniter cannot guarantee absolute security in this regard.

Finally, the security of your account (demo or commercial) will also depend on the confidentiality of your password to receive access to the Platform. Web Igniter will never ask you for your password, so you are required not to disclose it yourself. The Platform uses the Google oAuth authentication system. The login/password security is that provided by Google.

If you have nevertheless given your password to a third party - e.g. because the third party has indicated that it offers you additional services - this third party will be given access to your account (demo or commercial) and your personal data via your password. In this case, you yourself are responsible for the actions that result from the use of your (demo or commercial) account.

Web Igniter therefore strongly advises you to immediately change your password and contact us if you become aware that someone has gained access to your (demo) account.

Cross-border processing of personal data

Any transfer of personal data outside the European Economic Area (EEA) to a recipient that is domiciled or based in a country that does not fall under an adequacy decision issued by the European Commission will be governed by the provisions of a data transfer agreement, which shall contain (i) the standard contractual clauses as defined in the 'European Commission Decision of 5 February 2010 (Decision 2010/87/EC)', or (ii) some other mechanism on the basis of privacy legislation or other regulation relating to the processing of personal data..

Update of the Privacy Statement

Web Igniter may update this Privacy Statement by posting a new version on the website. You should check the website and the relevant page on which the Privacy Statement is posted regularly to ensure that you are aware of any changes.

Cookie Policy

Other websites

The website may contain hyperlinks to other websites. When you click on one of these links, you may be directed to another website or Internet source that may collect information about you via cookies or other technologies.

Cookie Policy

Web Igniter bvba ("we", "us" or "our") uses cookies on (the "Site"). By using the Site, you consent to the use of cookies. Our cookie policy explains what cookies are, how we use cookies, how third parties with whom we may collaborate may use cookies on the Site, your choices regarding cookies and other information about cookies.

What are cookies?

Cookies are small text files placed on your computer by the websites you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners.

Cookies can be "persistent" or "session" cookies. We use both persistent and session cookies on this Site. A persistent cookie is stored on a user's device between browser sessions, which allows a user's preferences or actions to be remembered on the Site (or in some cases on different websites). A session cookie allows the Site to link your actions during a browser session. Unlike persistent cookies, session cookies are deleted from your computer when you log out of the site and close your browser.

How we use cookies ?

The list below explains the cookies we use and why we use each one.

- Google Analytics: to track traffic to the various sites where it is set
- Google Fonts: to display certain fonts
- Facebook Pixel: to track traffic sent from Facebook and coordinate advertising actions.
- Facebook Messenger: to offer live support on the site's pages to help answer you
- Mailchimp : to send our newsletters.
- SendGrid: to send application notifications

Web Igniter has no responsibility or liability for or control over those other sites or Internet resources or their collection, use and disclosure of your personal information. You should check the privacy statements of those other websites and Internet sources to determine whether they comply with privacy legislation.

Contact Web Igniter

If you have any questions about the Privacy Statement or about how Web Igniter collects, uses or processes your personal data, please contact us:

By e-mail:


By post: Web Igniter , rue alsace-lorraine, 30 1050 Brussels (Belgium), for the attention of the DPO

If you are not satisfied with the way Web Igniter has handled your questions and/or remarks or if you have any complaints about the way Web Igniter collects, uses and/or processes your personal data, please note that you have the right to lodge a complaint with the Commission for the Protection of Privacy.


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